Everything you need to optimize email performance

Organize your results in a few clicks. Export dashboards as PDF reports, or send a share link clients can open without an account.

A report template keeps results consistent, from the reporting period to findings and next actions.

Stop chasing cold leads. Embed a branded email audit form on your website and let prospects request a free audit of their Mailchimp account. Each one gets a detailed audit with clear next steps, and every lead lands in your dashboard, ready for follow-up. Available on Premium.

Make your reports look like your own work. Add your logo, icon and brand colors to dashboards, reports and audit forms.

Our white-label reporting options help agencies create client-facing Mailchimp audit reports with their own branding on the Premium plan.

Build a dashboard around the numbers you care about. Arrange and resize metric cards so key data is visible at a glance.

These dashboards make email marketing analytics easier to review by bringing the selected campaign and automation metrics into a single workspace.

Find what's holding your campaigns back. Error Reporting checks your results against industry benchmarks, flags what's underperforming and gives you clear, practical fixes. Each send can then do better than the last.

Get AI suggestions for subject lines and content changes that can lift engagement. The advice is based on your own campaign results, gives you instant feedback and points to ideas worth A/B testing in Mailchimp. Available on Premium.

Compare your open rates, click rates and more with your industry, so your strategy rests on real numbers.

Benchmarks add context to open and click rates, so you can judge results alongside your own history.

When a campaign falls short, Suggestions reviews its metrics, finds where it can improve and gives you specific recommendations. Suggestions update each time your Mailchimp data syncs, so you can see the effect of each change over time.

Add an email audit form to your own website and turn visitors into leads. Each prospect gets a free audit of their Mailchimp account, and you get their details and their report in your dashboard. It gives future clients instant value before you ever speak.

Switch between multiple Mailchimp accounts and share access with your team. Give each user a role, and each role has its own permissions. Owners can give clients access to all their data without sharing any login details.

Your team can view, manage and comment on each campaign in one place. Clients and teammates can discuss results right next to the data, so you spend less time trading screenshots and emails.