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Improving Your Email Campaign Performance: How Ema...
Ever feel like your email campaigns are whispering into the void? We've all been there sending marketing emails full of potential, only to watch them drift into inboxes unnoticed. But what i...

40 Reasons For Poor Email Campaign Performance (An...
If you’re like us, you’ve poured your heart into creating email campaigns—only to watch them fizzle out in a sea of unopened messages. It’s frustrating. It’s confusing. And most importantly,...

Email Marketing Audit: Capitalize on What Works; R...
Email marketing is one of the best ways to connect with your audience, build relationships and drive revenue. But like any marketing strategy it needs to be regularly reviewed to make sure i...

Better Email Greetings Than "Dear Sir/Madam
Think about the last email you received that started with “Dear Sir or Madam.” Did it feel warm, personal, or engaging? Probably not. In today’s fast-paced, digital-first world, an email gre...

What is a Lead Source? Definition and Types of Lea...
Where do your leads come from? It’s a simple question, but for businesses looking to optimize their marketing efforts, the answer is far from simple. Knowing your lead sources is key to meas...

Email Marketing vs Social Media: Which One Actuall...
Community building in digital marketing refers to the process of creating and nurturing a group of people who share common interests, needs, or goals, and who interact with each other and wi...

Key Dates For Email Marketing Calendar
Email marketing in 2025 is more dynamic than ever, with major e-commerce events, seasonal trends, and industry-specific peaks shaping consumer behavior. To stay ahead, brands need to be stra...

Best Practices for Email Marketing Audit 2025
Email marketing remains one of the most effective digital marketing strategies, offering an incredible return on investment (ROI) and direct customer engagement. But success isn’t just about...

Best Email Audit Tools Compared
An email marketing audit is a comprehensive evaluation of your email strategy, including the resources and processes that support it. The primary goal is to identify areas for improvement, a...