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Email Marketing Audit: Capitalize on What Works; R...
Email marketing is one of the best ways to connect with your audience, build relationships and drive revenue. But like any marketing strategy it needs to be regularly reviewed to make sure i...
Better Email Greetings Than "Dear Sir/Madam
Think about the last email you received that started with “Dear Sir or Madam.” Did it feel warm, personal, or engaging? Probably not. In today’s fast-paced, digital-first world, an email gre...
What is a Lead Source? Definition and Types of Lea...
Where do your leads come from? It’s a simple question, but for businesses looking to optimize their marketing efforts, the answer is far from simple. Knowing your lead sources is key to meas...
Key Dates For Email Marketing Calendar
Email marketing in 2025 is more dynamic than ever, with major e-commerce events, seasonal trends, and industry-specific peaks shaping consumer behavior. To stay ahead, brands need to be stra...
Best Practices for Email Marketing Audit 2025
Email marketing remains one of the most effective digital marketing strategies, offering an incredible return on investment (ROI) and direct customer engagement. But success isn’t just about...
Best Email Audit Tools Compared
An email marketing audit is a comprehensive evaluation of your email strategy, including the resources and processes that support it. The primary goal is to identify areas for improvement, a...
The Psychology Behind Email Engagement
Email engagement refers to how recipients interact with an email campaign, reflecting the effectiveness of the content and design. Key metrics include open rates, click-through rates, conver...
11-Point Email Marketing Audit Checklist
Email marketing continues to be one of the most powerful tools for engaging audiences, nurturing leads, and driving meaningful conversions. But even the most well-crafted campaigns can fall ...
Email Marketing Revenue Optimization
Email marketing is a powerful tool for driving growth and achieving business objectives. Studies show that 74% of marketers experience a notable increase in both the quality and quantity of ...
